Notes
Honest writing on solo founders, WhatsApp-native business, and what it actually feels like to hand off work to an AI coworker.
A practical, no-fluff way for solo founders to validate a startup idea before writing code — customer conversations, demand signals, and a fake-door test you can run this week.
A realistic Product Hunt launch guide for solo founders: what it is actually good for, how to prepare, the launch-day playbook, and how to reuse the results long after launch day.
The honest playbook for landing your first 10–50 customers: hand-won, personal outreach and real community presence — not ads or mass cold email. With templates you can use this week.
A note on why the channel matters as much as the brain — and why a solo founder running their company from a chat thread is the most honest demo we have.
A walk through the actual workflow — from setting a daily budget to killing under-performers, without ever opening Meta Ads Manager.
They look similar from a distance and serve very different needs once you look closer. An honest field guide to which tool fits which business.