Notes
Honest writing on solo founders, WhatsApp-native business, and what it actually feels like to hand off work to an AI coworker.
A note on why the channel matters as much as the brain — and why a solo founder running their company from a chat thread is the most honest demo we have.
A walk through the actual workflow — from setting a daily budget to killing under-performers, without ever opening Meta Ads Manager.
They look similar from a distance and serve very different needs once you look closer. An honest field guide to which tool fits which business.